Finder reveals the best share trading app for long-term investors

We’ve just been crowned Australia’s #1 share trading app for long-term investing in the 2023 Finder Awards. This exciting victory is a testament to our commitment to empowering Aussie investors to achieve their long-term financial goals, no matter their experience level.

We also received praise for our beginner and ETF broker features, coming in as “highly commended” in both categories.

Key points: Superhero won big at Finder’s 2023 Share Trading Platform Awards Superhero won the award for best share trading platform for long-term investors Finder’s Awards analysed 115 features from 39 trading platforms in Australia Superhero also came highly commended in the beginners and ETF broker categories

Why did we win? Here’s what Finder had to say:

The annual Finder Share Trading Awards recognises Australia’s most competitive investment products. This year’s awards were our most comprehensive yet, with product experts and data scientists analysing 115 features from 39 trading platforms to scope out the best in Australia.

Features analysed in the awards include platform and brokerage fees, user ratings, trading tools, available markets and quality of research tools. These features were then weighted for 10 different investment categories.

Superhero once more cemented its position in the Australian market thanks to its low fee offering, intuitive platform and selection of useful features that help to make investing a breeze for anyone.

 

Recurring investments the key

Long-term investing is about having a consistent and disciplined approach. Superhero’s auto-investing feature aligns perfectly with this philosophy.

We especially liked that Superhero customers can set up recurring investments into their favourite stocks or ETFs, helping to average out purchase costs over time and mitigate the effects of market volatility. This feature is an excellent boon for those seeking to build a robust portfolio with minimal manual effort.

Importantly, Superhero charges brokerage for ASX-listed ETF purchases, meaning customers can set up regular small deposits into their ETF of choice, without getting penalised by hefty fees. 

Plus while many Australian brokers require a minimum investment of $500 into any single stock or ETF, you can invest from just $10 into US equities and $100 into Australian.

The combination of these features makes Superhero an excellent choice for investors that prefer to dollar-cost average into the market over the long term and the highest scorer for our long-term investment category.

 

Keeping costs low

The key to building a successful portfolio isn’t just strong performance, fees also play an important role.

With Superhero’s highly competitive fee structure, it’s no surprise that it came highly commended in Finder’s ETF Broker category.

In addition to $2 brokerage ETF purchases, customers also pay from $2 brokerage for all US equities (FX and other fees may apply) and just a flat $2 fee for Australian stocks. 

With no other platform, account or inactivity fees, this marks Superhero as one of the cheapest share trading platforms on the market.

 

User-friendly platform

Demystifying the world of investing, Superhero was one of the first platforms in Australia to build a platform specifically catered to new or casual investors.

With intuitive tools and features that help to simplify the investment process, such as stock and ETF filters, plus easy-to-use full tax reports, Superhero has helped make investing accessible to the masses.

So it’s no wonder that Superhero also scored highly in Finder’s best trading platform for beginners category. 

In addition to its user-friendly desktop platform and mobile app, Superhero stood out here because of its low fee offering and auto-invest feature that lets casual investors either follow a set-and-forget strategy or make direct trades themselves. 

Ultimately, it’s clear why Superhero won Finder’s Best Share Trading Platform for Long-Term Investors Award and had high scores across a range of other categories.

By blending user-friendly technology with a clear understanding of investor needs, Superhero is making investing simple for everyone. Whether you’re a seasoned long-term investor or a newbie dipping your toes in, Superhero has something for you.

 

By Kylie Purcell

Kylie Purcell is the senior investments editor at Finder. She covers all areas of investing and specialises in financial products including online trading platforms, robo-advisors, stocks and ETFs. She has written about and produced financial content for 10 years having previously worked at Sky Business (Your Money), TVNZ and The Advisor magazine. Kylie is regularly quoted in the media on investment strategies and insights and often appears as a guest in podcasts, webinars and panel discussions.